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Why the Holidays Are a Good Time to Sell

There’s no denying that the holidays can be busy, and at first glance, it might not seem like the best time of year to sell a home. After all, you’re swamped with cooking, shopping, and decorating, and the last thing you need is a bunch of potential buyers waltzing through your house, right?

Wrong! It would be a big mistake to either remove your property from the market during the holidays or to not list it at all, and here are 5 reasons why it’s a good time to sell your house during the holidays…

1) Low Inventory

During the holidays, fewer homeowners tend to list their homes on the market. As a result, serious buyers have a limited list of homes from which to choose, meaning there’s more time for them to focus on yours

2) Serious Buyers Only

Serious buyers don’t take a break and will continue searching online listings during the holiday season. Frigid temperatures, ice, and snowstorms make getting out there and looking at homes less appealing, so the folks that are out doing it are serious about buying.

3) We Live in a Snow Globe

If your home is a quality product, and handles the winter well, that in and of itself can impress buyers, because let’s be honest, here in Toronto, 6 months of the year we’re living in a snow globe. In winter, homes show imperfections, drafts here, icicles there, moisture between two window panes, cold floors.

Buyers will feel like they have seen the home put to the test and promotes confidence that they know what they are getting themselves into.

4) Houses Look Amazing During the Holidays

That warm and cozy feeling. The holidays are all about baking deliciousness, crackling fires, twinkling lights, and tasty alcoholic beverages. Playing into these themes can really impact the experience a potential buyer will have in your home.

The holidays are an emotional time for everyone, and we know that all home purchases are in some part emotional. So turn up the heat, fire up your oven, and warm up the hearts of prospective buyers.

5) Quicker Approvals = Faster Sales

Typically, there are fewer loan applications during the holidays. This means mortgage agents can approve loans quicker, and buyers can access funds more readily. In turn, buyers can jump on opportunities (like your house) faster!

Let us not forget that mortgage agents are incentivized to get these last deals under their belts before the end of the year!


Thinking of selling your home this winter? Get in touch to learn more about the process—and start exploring your options for the future!